When advertisement goes totally wrong…

Look at the ad I saw in Facebook from a matrimonial site in India, Shaadi.com. The ad gives us the impression that it is either a dating site or some porn stuff but never gives an impression of a matrimony web site. They (Shaadi.com) are targeting traditional Indians who get married in a very arranged way and of course using the latest of technology. Normally parents do the job of searching a suitable partner for their children. I have no clue how Shaadi.com is going to attract such web visitors through this kind of an Ad. There are a few more erotic Ads from them which I cannot put in my blog anyway…

Ad Goes wrong

Tags: ,

This entry was posted on Tuesday, December 8th, 2009 at 10:43 pm and is filed under General. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.

4 comments

  1. Niyaz
    December 9, 2009 at 1:39 pm

    The logic behind those behind those ads is pretty simple.

    Matrimonial sites attract lot of girls because they are in a rush to get married soon, but many of them have an acute shortage of (legit) male accounts. So these ads are targeted at attracting male audience.

    Also add to this that the ads in Facebook are highly targeted. May be these sleazy ads are shown only to male accounts?

    I was wondering whether Facebook is targeting the ads according to the user behavior too :P

    (As far as parents are concerned, I don’t think they are responsible for account creation in these sites. Many a times I have seen that it is the girl or the boy who open the account in these sites and after some goofing around they get bored and they hand over the account to their parents to do the search)

  2. Asha Jayanthi
    December 11, 2009 at 9:22 am

    I have often come across these types of pictures.To my unluck it happens when my dad or mom come to my room. :)
    What Niyaz told is exactly true from my experience :) .
    As our old parents are not good with internet, it is the girl/boy who use these sites.

    @I was wondering whether Facebook is targeting the ads according to the user behavior too. :) :) :)

  3. Jatin Yogi
    December 13, 2009 at 5:01 pm

    I also saw that ad on facebook and I literally felt that shaadi.com has become some kind of porn or dating site. Anyways I actually found another nice matrimonial site’s ad on facebook, they have an interesting cute logo looking like dancing romantic couple.. I checked out the site as well at http://www.CoolJodi.com ..

Leave a comment